#108: Emma Wells - The 5 C's of being a Tennispreneur
Today's guest is a tennis coach and business owner, Emma Wells - she is honest, heartfelt, and believes that in the 5 C's if you want to be a TennisPreneur:
- Caring - it's a people game
- Consistent - be consistent in everything you do - from branding to how to treat different people
- Creative - if you want to bring fun, gamification and learning
- Community - create a place where people feel like they belong
- Comfortable - create environments where everyone feels comfortable
Emma Wells follows her dreams and seeks out advice from business coaches to help her be a better coach, leader, person, and manager. In this episode you will hear about;
- Best Coaching Moment: Unexpected lessons from COVID-19. 1:49
- Worst Coaching Moment: The unpredictable UK coaching weather and being consistent with parents - finding that balance is not always easy. 4:24
- Sliding Doors: Listen to Emma Doyle's shock when she features in Emma Wells' sliding doors moment! 6:51
- What makes a great coach? 3 C's - Caring, consistent and creative. 8:23
- Remember that kids are "children before players" and sometimes we forget this! 10:53 & Focused fun is conditioned learning. 11:48
- What's the motivation? Why are you doing what you are doing? What motivates you to be a coach? What's your why? 12:56
- Business mentor question: "Where do you value your time the most?" 14:51
- What's important to you when growing your coaching team? Accountability, trust, and training the skills required for different roles. 17:47
- Use gamification if you want to motivate the next generation of learners and create a sense of "connection". 19:35
- Growing up in a pub - Lesson 1: What's your unique selling proposition (USP)? 21:15
- What is Emma's coaching philosophy?
"To empower every child and person to be the best they can be." 23:11 - Dealing with parents in explaining your teaching and coaching philosophy. 24:12
- If your philosophy matches where you want to go - work hard at it. The importance of role models. 26.09
- You don't need to be good at everything." 29:38
- Follow your dreams. 31.07 Because "You don't need to be good at everything."
Emma Wells Bio:
Business Owner/Head of PTR UK.
Emma runs her own coaching company in Wimbledon with 700 weekly players and a team of 5 coaches, as well as this Emma is Head of PTR UK and is the first ever Female National Director for PTR and also tutors for the LTA in training school teachers & university students on the LTA Youth programs.
Emma worked closely with the LTA in developing the Tennis For Kids program from 2015-18 as well as managing the implementation of LTA programs for the biggest public outdoor provider of tennis in the UK.
Specialising in U10 delivery Emma has been a speaker for PTR, USPTA, Evolve 9, WTCA, Coach the Coaches, Emma has worked with Womenā€™s Health Magazine and recently was interviewed live on national television on the ITV This Morning show with over 1 million viewers.
You can follow Emma Wells here: Social Handle: @emmawellstennis
This episode was sponsored by LUCKY IN LOVE. Here is the link to shop:
http://shopluckyinlove.com/discount/DOYLE20
The discount code is: DOYLE20 to get 20% off all of your golfing and tennis gear for women and kids.
Follow @Shopluckyinlove on Instagram. Thank you to the #luckinlovefam
Announcement: This week on The Coaching Cafe Podcast, Emma Doyle's co-author, Natalie Ashdown, talks about Practice 6: Empathy. This free webinar will be live on Thursday evening (8 pm MST, USA & 12 noon Australian Eastern Standard time). Here is the link to register:
